E-Commerce: Concepts, Principles, and Application.

Abstract

E-Commerce: Concepts, Principles, and Application offers a comprehensive examination of cutting-edge theories, technologies, and applications shaping contemporary electronic commerce. The book begins with a solid grounding in the principles and evolution of e-commerce, then delves into advanced topics including online business models, secure transaction protocols, data-driven decision-making, and personalized recommendation systems. It highlights the integration of emerging technologies—such as big data analytics, cloud computing, blockchain, and artificial intelligence—into e-commerce ecosystems, emphasizing their impact on efficiency, scalability, and user experience. Beyond technical foundations, the text explores strategic and managerial dimensions, including supply chain coordination, platform governance, and customer relationship management in a globalized digital economy. Case studies and empirical analyses illustrate best practices and ongoing challenges in areas such as mobile commerce, cross-border trade, and service innovation. Designed for researchers, practitioners, and graduate students, this volume serves as a scholarly resource and practical guide for understanding and leveraging next-generation e-commerce systems. Its interdisciplinary perspective equips readers to address both the theoretical and operational complexities of online marketplaces in an era of rapid technological advancement.