Innovation Sustainability: A Strategy for Achieving Business Success in the Digital Era
Abstract
The present research explores how the growing demand for environmental sustainability compels businesses to implement knowledge management systems, embrace green digital learning orientations, and enhance technological capabilities. Consequently, this investigation assesses the impact of knowledge management systems and green digital learning orientations on the sustainability of businesses. Drawing upon the proposed model, data were collected from 395 cases of small and medium-sized enterprises (SMEs) in Erbil, northern Iraq. The results revealed the significance of both the knowledge management system and green digital learning orientation in fostering sustainable business practices. In essence, this study highlights critical catalysing factors, emphasizing the paramount importance of knowledge management systems, their functionality, and strategic operational decisions in adapting to the dynamic business landscape and sustaining competitiveness on the global stage
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